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Sooki Choi Forever is a character that markets herself on Instagram as a nail enthusiast and who aspires to be a trendsetter. Her page is a virtual space that supports women nail artists while catering to today’s social media norm. Her posts are inspired by popular influencers, fashion, art, and contemporary culture. Her page is a show containing images of herself “living her best life”, but in reality, she statically lives in my studio. She is neither human nor creature, but her own kind--Sooki Choi.
Sooki Choi Forever has evolved from watching my mother (Insook Choi) work in a nail salon for many years. Before the social media boom, nail artists were unknown and given no credit for their work. But today, these women have a platform to market themselves and choose their target audience, unlike my mother, did. Social media has helped create nail trends and initiated nail fantasy or a way to express oneself. People can follow her @sookichoiforever on Instagram.
Sooki Choi Forever_Nails Done
As a nail enthusiast, Sooki likes to get her nails done and share them with her followers. Sooki is always cognizant of the latest trends and cultural phenomenons. In this photograph, she is getting her nails done in a private salon, with pictures of the Korean band BTS imprinted on them.